{"id":147,"date":"2013-05-22T13:20:25","date_gmt":"2013-05-22T17:20:25","guid":{"rendered":"http:\/\/challengedetroit.org\/blog\/maryannpalazzolo\/?p=147"},"modified":"2013-05-22T13:20:25","modified_gmt":"2013-05-22T17:20:25","slug":"working-for-mans-lumber","status":"publish","type":"post","link":"https:\/\/challengedetroit.builtrare.com\/blog\/working-for-mans-lumber\/","title":{"rendered":"Working For Mans Lumber"},"content":{"rendered":"

\"mansweb\"<\/a><\/b><\/p>\n

Tell us about your company and what you do.<\/b><\/p>\n

Mans Lumber & Millwork is a home improvement and building company. To clear any assumptions though, Mans is not Home Depot. They’re quite different. And also, the name “Mans Lumber” is not a proclamation that lumber is manly. Mans Lumber has been a family owned and operated company since 1900 still run by the Mans family. Now that we’ve cleared that up, Mans Lumber does everything: decks, flooring, trim, cabinetry, lumber, windows, doors, design services, install services, and custom millwork.<\/p>\n

Broadly speaking, my responsibilities fall under the umbrella of marketing, communications, and event planning. On a given day, you could catch me creating print materials, planning an event, managing co-op marketing activities, sharing content on social media, making promotional materials, or comparing competitors prices. On a good day, you’d find me hauling lumber in the distribution center\u2026<\/p>\n

 <\/p>\n

Describe an accomplishment or contribution you\u2019ve made at your company.<\/b><\/p>\n

Mans doesn’t have an official marketing team, so I get to work with many different departments and help streamline the marketing efforts throughout the company. I’ve also created a wider online presence through different social media platforms and other home improvement sites.<\/p>\n

I also love communicating through visuals, so I utilized video, photos, and graphic design for branding and communications. Currently, we are working on launching a new website that will be more visual. There will also be a separate Kitchen & Bath website that will showcase the work the designers have done. Stay tuned!<\/p>\n

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What makes working for your company unique?<\/b><\/p>\n

Working for Mans is unique because the wide range of products and services offered creates a challenging task in terms of marketing. The homeowner, contractor, and builder are each customers that make up their own unique target market. It takes organization and creativity to create a marketing plan that is inclusive yet targeted. In a sense, it’s just like building a house. Each room has its own function and personality, but it’s the conglomerate of those rooms that make the house a house.<\/p>\n

To become understand each customers person, I conducted a survey of our customers (retail shopper, builder, contractor) when I began working here. It was interesting to learn about our customer bases similarities and differences. It also\u00a0 showed me that there is undoubtably a strong sense of customer loyalty at Mans. Another unique part of Mans, is the family business atmosphere breeds a sense of customer loyalty. Customers have been working with Mans for generations, which says a lot about a working place.<\/p>\n

 <\/p>\n

Why do you enjoy working in the Detroit community?\u00a0<\/i><\/b><\/p>\n

In the building industry, the Detroit community is so thankful to be busy again. It’s a definite sign of progress and a well-deserved relief. After a long rough patch, people don’t take things for granted, and they have great work ethic.<\/p>\n

 <\/p>\n

What\u2019s the biggest highlight of working at your company?\u00a0<\/i><\/b><\/p>\n

The biggest highlight of my work is learning. Marketing is like problem-solving, and I get to provide solutions. I use hard and soft skills, my left and right brain, keeping me on my toes. Plus,\u00a0it’s great to work with a company that has family history and a tribe of loyal customers.<\/p>\n

 <\/p>\n

Check out my spotlight video here:\u00a0http:\/\/www.youtube.com\/watch?v=lyh52ul0s2o&feature=share&list=PLBn7vXWlXLQujv8ZBVkPV4tuBkMtRu0ZH<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tell us about your company and what you do. Mans Lumber & Millwork is a home improvement and building company. To clear any assumptions though, Mans is not Home Depot. They’re quite different. And also, the name “Mans Lumber” is not a proclamation that lumber is manly. Mans Lumber has been a family owned and […]<\/p>\n","protected":false},"author":253,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,156,30],"tags":[63,157],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-live-detroit","category-mans-lumber","category-work-detroit","tag-detroit","tag-mans-lumber"],"_links":{"self":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/users\/253"}],"replies":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}