{"id":243,"date":"2013-06-24T23:42:25","date_gmt":"2013-06-24T23:42:25","guid":{"rendered":"http:\/\/challengedetroit.org\/blog\/isaacgilman\/?p=243"},"modified":"2013-06-24T23:42:25","modified_gmt":"2013-06-24T23:42:25","slug":"project-breaker-day-2-design-research","status":"publish","type":"post","link":"https:\/\/challengedetroit.builtrare.com\/blog\/project-breaker-day-2-design-research\/","title":{"rendered":"Project Breaker Day 2&#8211;Design Research"},"content":{"rendered":"<p>Day 2 (6\/20) Reflection:<\/p>\n<p>On the second day we were introduced to some research methods to help prepare for our interviews and observations on day three and four.\u00a0 We talked with a representative at Gyro who used to do product design research.<\/p>\n<p>Here are my notes:<\/p>\n<p>Design Research<\/p>\n<ul>\n<li>What is DR\n<ul>\n<li>Coordinated activities designed to gather insights into behavior based user needs that inform and inspire the design of products and services<\/li>\n<li>Think about the problem more than figure out the solution<\/li>\n<li>Designing for humans\u2014humans are extremely complex\n<ul>\n<li>Design research helps you uncover, understand and design for real use<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>How do we uncover human\n<ul>\n<li>Empathy\u2014ability to understand and share the feelings o fa another\n<ul>\n<li>If you don\u2019t do this\u2014only get surface<\/li>\n<li>Why do I have to care, why does it matter to me if this product helps someone,<\/li>\n<li>Less about what they say and more about what else they are doing (body language,<\/li>\n<li>Example=Patricia Moore\u2014dressed as an 80 year old woman<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Generative research\u2014identify needs and problems to design for<\/li>\n<li>Design Machine<\/li>\n<li>Evaluative\u2014evaluating and building on the design solutions\n<ul>\n<li>Then this becomes a cycle (Back to the Design Machine)<\/li>\n<li>Why do DR<\/li>\n<li>Types of DR<\/li>\n<li>Research Activities\n<ul>\n<li>Stake holder interviews\u2014get to know them, let them articulate their needs<\/li>\n<li>Competitive<\/li>\n<li>Adjacency Analysis-what is going on in a different company, city or category that you can learn from<\/li>\n<li>Literature Reviews (web mining)-what information can I inquire that is already out there to better understand my problem and help find a solution<\/li>\n<li>Inspirational research (\u201cswipe\u201d)\u2014find inspiration anywhere and bring it to the design<\/li>\n<li>Technology Audit\u2014what is out there that can help or hinder the challenged<\/li>\n<li>Observation .\/ethnography\u2014seeing in context how people are living or acting<\/li>\n<li>Co-design\/participatory design\u2014community input opportunity, to see what deign is best of the user<\/li>\n<li>Process\n<ul>\n<li>Plan\u2014have goals, research, what are\n<ul>\n<li>Goal setting\u2014if you set a hypothesis, you must know its ok to be wrong<\/li>\n<li>Research Design\u2014what are the activities, when and what are you going to employee<\/li>\n<li>Recruiting\/logistics\u2014finding out who to talk to (DScout\u2014app)<\/li>\n<li>Discussion guides\/questionnaires\u2014make sure the questions are developed with intent, what am I going to use with the information when I get it<\/li>\n<li>Documentation method\u2014taking notes, audio, video etc. (it can change the dynamic if you are not careful\u2014put a recording device out will change the way they feel and answer questions etc)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Conduct (gather insights)\u2014field work\n<ul>\n<li>Interviews\u2014\n<ul>\n<li>no leading questions (people are lazy, if you give them the opportunity to agree with you, they will)\u2014phrase it \u201ctell me what your experience with using this product\u201d\u2014may need to ask the same questions 4 different ways\u2014need to ask them the right questions<\/li>\n<li>Listen\u2014not about a conversation, MAKE SURE TO OBSERVE<\/li>\n<li>Probing\u2014\u201cwhat do you or don\u2019t you like about the product\u201d<\/li>\n<\/ul>\n<\/li>\n<li>Observation (in context)\n<ul>\n<li>Find pain points\u2014both what is good and bad<\/li>\n<li>Compensatory behavior&#8211;When you have a product that doesn\u2019t meet your needs, you will compensate for it to better fit their need<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Synthesize\u2014step back and look at the data\n<ul>\n<li>It\u2019s all about patterns\n<ul>\n<li>Occurrence of something = isolated behavior<\/li>\n<li>Repeated occurrences=insight<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Translate\u2014what does your data mean for design\n<ul>\n<li>Make it actionable to make it criteria\n<ul>\n<li>Observation\u00e0 insight \u00e0 opportunity = Criteria<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Deign (ultimately what we are trying to do)\n<ul>\n<li>Develop solutions, informed by real-world human needs<\/li>\n<\/ul>\n<\/li>\n<li>Evaluate\n<ul>\n<li>Get user feedback on design solutions\n<ul>\n<li>Co-creation<\/li>\n<li>Participatory design<\/li>\n<li>Focus groups\u2014not the greatest tool, strongest personality may take over the room\u2014skill of moderator varies<\/li>\n<li>Case Study\u2014Rescue Tool\u2014Air force Special operations Command\n<ul>\n<li>Key Insight: take a look back at all insights and see if there is something bigger than just a few frequent observations\n<ul>\n<li>\u201cWhen no one\u2019s hands are on the levers, no progress is being made\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>After we learned about the research methods we learned the What, How Why method when just looking at a picture of a woman trying to change a flat tire.\u00a0 Afterward we watched a video of some makers: <a href=\"http:\/\/vimeo.com\/56560939\" target=\"_blank\" rel=\"noopener\">Shinola<\/a>, <a href=\"http:\/\/www.youtube.com\/watch?v=PFIKVxpmUAk\" target=\"_blank\" rel=\"noopener\">First2Print<\/a>, and <a href=\"http:\/\/vimeo.com\/31455885\" target=\"_blank\" rel=\"noopener\">Cut Brooklyn<\/a>.<\/p>\n<p>They were interesting videos to show us how makers tell their story.\u00a0 They all do it very differently. Check them out to see the difference.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Day 2 (6\/20) Reflection: On the second day we were introduced to some research methods to help prepare for our interviews and observations on day three and four.\u00a0 We talked with a representative at Gyro who used to do product design research. Here are my notes: Design Research What is DR Coordinated activities designed to [&hellip;]<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[158,159,63,160,140,161,145,163],"class_list":["post-243","post","type-post","status-publish","format-standard","hentry","category-project-breaker","tag-makerbreaker","tag-design-thinking","tag-detroit","tag-innovation","tag-livedetroit","tag-makers","tag-playdetroit","tag-project-breaker"],"_links":{"self":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:attachment":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}