{"id":258,"date":"2013-06-25T12:36:46","date_gmt":"2013-06-25T12:36:46","guid":{"rendered":"http:\/\/challengedetroit.org\/blog\/isaacgilman\/?p=258"},"modified":"2013-06-25T12:36:46","modified_gmt":"2013-06-25T12:36:46","slug":"synthesizing","status":"publish","type":"post","link":"https:\/\/challengedetroit.builtrare.com\/blog\/synthesizing\/","title":{"rendered":"Synthesizing"},"content":{"rendered":"<p>Day 5 (6\/23) Reflections:<\/p>\n<p>Day 5 gave us a chance to really synthesize all the information we gathered from the past four days. We dumped all our findings onto our post-its and began synthesizing.\u00a0 First we learned about the synthesis process. The ultimate goal of the synthesis process is to come up with a Point Of View (POV) statement so we can focus and frame our challenge.\u00a0 This will also help the team make decisions and fuel future brainstorms.<\/p>\n<p><a href=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-4.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft  wp-image-238\" alt=\"Day 5 4\" src=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-4-771x1024.jpg\" width=\"210\" height=\"279\" \/><\/a> <a href=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-3.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft  wp-image-237\" alt=\"Day 5 3\" src=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-3-771x1024.jpg\" width=\"210\" height=\"279\" \/><\/a> <a href=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-2.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft  wp-image-236\" alt=\"Day 5 2\" src=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-2-1024x612.jpg\" width=\"273\" height=\"163\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-239\" alt=\"Day 5\" src=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-1024x612.jpg\" width=\"273\" height=\"163\" \/><a href=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-235\" alt=\"Day 5 1\" src=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-5-1-1024x612.jpg\" width=\"273\" height=\"163\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>There are a number of synthesis methods\u2014these are just a few:<\/p>\n<ul>\n<li>Synthesis Methods\n<ul>\n<li>Empathy Map\n<ul>\n<li>Pick one of the people you interviewed<\/li>\n<li>Find what they said, do, think and feel<\/li>\n<\/ul>\n<\/li>\n<li>2 X 2\n<ul>\n<li>Build an intersection<\/li>\n<li>Define the axis\u2019s<\/li>\n<li>Place your information along the axis\u2019s<\/li>\n<\/ul>\n<\/li>\n<li>Journey Map\n<ul>\n<li>Pick an artifact\/process<\/li>\n<li>Make a timeline of its life<\/li>\n<li>See what needs, insights are discovered<\/li>\n<\/ul>\n<\/li>\n<li>Grouping (to find patterns)\n<ul>\n<li>\u00a0Group users in as many was as you can<\/li>\n<li>Keep a list of the groupings<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>After synthesizing you want to try and define your POV through three methods:\n<ul>\n<li>3 kinds of POV statements\n<ul>\n<li>Madlib\u2014put together a sentence with your use<\/li>\n<li>Want ad\u2014similar to a personal\u2019s ad<\/li>\n<li>Metaphor<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Ultimately you want your POV to have a User, Need and Insight:<\/li>\n<li>User + Need + Insight\n<ul>\n<li>User\u2014Empathic Language\u2014\u201cthey are\u2026\u201d (not imposing our POV)<\/li>\n<li>Need\u2014Deep emotional need, a real need, a need, not a solution (want the need to be a \u201cverb\u201d)\n<ul>\n<li>Use need<\/li>\n<li>Usability need<\/li>\n<li>Meaning need<\/li>\n<\/ul>\n<\/li>\n<li>Insight\u2014Something\u00a0 we uncover\n<ul>\n<li>Can come from anywhere<\/li>\n<li>Contradictions between what they say and what they do and what they say about what they do\n<ul>\n<li>Want to try and resolve some of these days<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Day 5 (6\/23) Reflections: Day 5 gave us a chance to really synthesize all the information we gathered from the past four days. We dumped all our findings onto our post-its and began synthesizing.\u00a0 First we learned about the synthesis process. The ultimate goal of the synthesis process is to come up with a Point [&hellip;]<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[158,134,159,63,139,160,140,161,145,163,141],"class_list":["post-258","post","type-post","status-publish","format-standard","hentry","category-project-breaker","tag-makerbreaker","tag-activities","tag-design-thinking","tag-detroit","tag-education","tag-innovation","tag-livedetroit","tag-makers","tag-playdetroit","tag-project-breaker","tag-workdetroit"],"_links":{"self":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/comments?post=258"}],"version-history":[{"count":0,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/258\/revisions"}],"wp:attachment":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/categories?post=258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/tags?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}