<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Here are my notes:<\/p>\n Design thinking is\u2026<\/p>\n *At this point we were given a riddle\u2026here were our clues<\/p>\n How did they die? (if you want to answer this either reply or ask me)<\/p>\n Hint: You need to brush aside our assumptions (always keep asking why when interviewing)<\/p>\n 3 key things to Design Thinking (all part of the interview process)<\/p>\n 3 core questions to guide you<\/p>\n <\/p>\n They gave us the example of Nike v. Adidas in the London Olympics.\u00a0 Adidas paid millions of dollars (an understatement) to be the official sponsor, but Nike made a bigger impact by getting their product inside the games rather than just on top.\u00a0 They made neon colored shoes for athletes to crave and then wear, and people remember this more than the official sponsor of Adidas.\u00a0 This happened, Skidmore argued, because Nike designed<\/i> the shoe to be an unofficial sponsor for their brand.<\/p>\n Skidmore uses 3 steps to their design thinking method:<\/p>\n In general, always be curious\u00e0 don\u2019t take any answer at face value<\/p>\n Always ask 5 why\u2019s which will lead you closer to root causes<\/p>\n After we visited Skidmore, we headed back to the studio to work on our own POV statement.\u00a0 The idea of the POV is to really do our best to empathize with our users and find what problem(s) lie within.\u00a0 The POV should have no solutions laid within the statement and should really just have three components<\/p>\n User+Need+Insight=POV<\/p>\n I go into much greater detail about POV in Day 5 reflections.\u00a0 Anyway, as I mentioned in the Day 5 post, there are 3 types of POV\u2019s (Madlib, Metaphor, and Personal Ad statement).\u00a0 I used the metaphor technique.<\/p>\n Here is my written POV:<\/p>\n Detroit is a manufacturing Mecca. Makers need manufacturing resources, both big and small. John, the maker, is young guy who loves to work with his hands at a local maker space but he worries about his safety and security.\u00a0<\/i><\/p>\n At night, he is anxious to walk the dark empty streets surrounding the building. Similarly, he loses sleep thinking about tools and works that could be taken during open houses or closed hours.\u00a0<\/i><\/p>\n \u00a0<\/i>John struggles to bring up security with other makers because the space is simple, rugged, and inconspicuous.\u00a0 On the other hand, more security features would relieve him of his worries, but John does not want to become the maker cop.\u00a0<\/i><\/p>\n \u00a0<\/i>How does John resolve his personal and material security issues while preventing a corporate maker space? \u00a0<\/i><\/p>\n \u00a0<\/i>The video has already been posted (last post) but check that out here as well at my YouTube page.<\/p>\n![\"Day](\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-6-3-612x1024.jpg\")
<\/a> ![\"Day](\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-6-2-1024x612.jpg\")
<\/a> ![\"Day](\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Day-6-771x1024.jpg\")
<\/a><\/p>\n\n
\n
\n
\n
\n
\n
\n
\n
\n