Old model of business: Product, place, price and promotion\u2014four P\u2019s of business creation<\/p>\n
S.A.V.E\u2014new business model<\/p>\n
Solution (product)\u2014What issues\/needs is your business addressing\/solving? What makes your product different than competition? What\/who is you target market?<\/p>\n
Access (place)\u2014Who\/how do your customers access your product? Where are they sold? How are they sold? Walk us through your sales process, how do customers engage with your products<\/p>\n
Value (price)\u2014what is the value of the product to your customer? What is the most important aspect to their purchase? What is your unique selling proposition?<\/p>\n
Education (promotion)\u2014rather than pushing products to the people, you want customers to pull products from you. How do you customers learn about your product? Where and how are you telling your product\u2019s story?\u00a0 Walk us through how you\/ the business engages with the customer?<\/p>\n
Our very very very rough pitch outline:<\/p>\n
Welcome to Design Asylum<\/span> (working title)<\/b><\/p>\n The design asylum is an experience for young adults looking for an open, collaborative and knowledgeable third space. You can do anything here.\u00a0 We want to raise awareness between creation and consumption through various educational lessons and activities.\u00a0 Our space will be located in the greater downtown area, where the majority of young adults live. (see Levon\u2019s statement)<\/span><\/p>\n The DA offers a 3rd<\/sup> space for young creative\u2019s and professionals. A maker space ideation lab and caf\u00e9, the DA offers a productive interaction point for those who make and those who don\u2019t.<\/p>\n The environment offers greater accessibility to amenities such as a caf\u00e9, a private meeting room, group workshops, and a light maker space. This is comfortable place to hang out, socialize and learning.<\/p>\n Solution:<\/b><\/p>\n Addressing a need for a third space, a productive communal more public space that would draw the uncommon makers into the maker world<\/p>\n It is an educational platform to raise awareness about the balance between creation and consumption<\/p>\n Target market: Young creative adults (21-35), but anyone is welcome, who is looking to network, socialize and enrich their knowledge. \u00a0Looking for a safe space to enjoy food, beverage, intellect, and craft.<\/p>\n The product is more of an experience<\/p>\n Access<\/b>:<\/p>\n Through a current coffee shop\/bar, a pop up, a retail space, a commercial building<\/p>\n The experience is sold through<\/p>\n Membership model\u2014maybe discount on food\/drinks<\/p>\n Bar\/Coffee shop model\u2014paying for things (SERVE HATORADE<\/b>!)<\/p>\n Corporate team building exercises model + membership models + classroom trainings (workshops)<\/p>\n Rent out the space\u2014blocks at time:<\/p>\n Speed dating for makers, investors and others<\/p>\n Value<\/b>:<\/p>\n Community engagement\/inspiration<\/p>\n Space in general, being able to rent, have you a an Design Asylum<\/b> (possible name)<\/p>\n Has a focus on connection rather competition (RTT: collaboration over competition)<\/p>\n Education<\/b>:<\/p>\n Social media<\/p>\n Badass website<\/p>\n Zine\u2014attached in the zine, put a sample of simple work (less than $1 idea)<\/p>\n Infographic zine or just an infographic in general<\/p>\n To look into:<\/b><\/p>\n Possible competitors\/models (third ward\/world\u2014Brooklyn) (general assembly-NYC) (the crucible\u2014Oakland, CA) (fortress studio\u2014Detroit) (Next Fab\u2014Philly)<\/p>\n Most important element to build out?<\/p>\n -Community outreach portion<\/p>\n Should we pitch bare bones or ideal? = Break down the idea to each value we are providing to the consumer. Start at 10,000 ft, go back to street level for each value we are providing and then connect the values to the 10K feet<\/p>\n After learning the some quick basics about how to think about launching a business, we set out for another round of prototyping.\u00a0 This time we decided we wanted to try to fail a little more, in order to figure out what works and doesn\u2019t work. \u00a0Initially we wanted to go to one of the Starbuck in midtown, but then opted to go to the Roasting Plant downtown.<\/p>\n Roasting Plant<\/a> experience:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n\n
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![\"Roasting](\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/06\/Roasting-Plant-771x1024.jpg\")
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