{"id":326,"date":"2013-07-02T17:24:24","date_gmt":"2013-07-02T17:24:24","guid":{"rendered":"http:\/\/challengedetroit.org\/blog\/isaacgilman\/?p=326"},"modified":"2013-07-02T17:24:24","modified_gmt":"2013-07-02T17:24:24","slug":"welcome-to-brood","status":"publish","type":"post","link":"https:\/\/challengedetroit.builtrare.com\/blog\/welcome-to-brood\/","title":{"rendered":"Welcome to Brood"},"content":{"rendered":"<p>Day 13 (7\/1) Reflections<\/p>\n<p>Again, another day of research and working on our presentation.\u00a0 At the end of the day we pitched our idea of Brood!<\/p>\n<p>United States Brewing:<\/p>\n<p><a href=\"http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/facts\" target=\"_blank\" rel=\"noopener\">http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/facts<\/a><\/p>\n<ul>\n<li>Growth of craft beer increased by 15% per volume and 17% by dollar in 2012 compared to 13% and 15% in 2011<\/li>\n<li>10.2 billion in craft brewing sales in 2012 (8.7 billion in 2011)<\/li>\n<li>As of March 2013\u2014409 breweries opened in 2012 (310 microbreweries and 99 brewpubs) and 43 closings (18 micro 25 brew pubs)<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/beer-sales\" target=\"_blank\" rel=\"noopener\">http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/beer-sales<\/a><\/p>\n<ul>\n<li>2012 US beer market =\u00a0 Approximately $99 billion<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/number-of-breweries\" target=\"_blank\" rel=\"noopener\">http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/number-of-breweries<\/a><\/p>\n<ul>\n<li>1,124 brew pubs operating as of March 2013<\/li>\n<li>1,139 micro breweries \u201c\u201d<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.homebrewersassociation.org\/pages\/government-affairs\/talking-points\" target=\"_blank\" rel=\"noopener\">http:\/\/www.homebrewersassociation.org\/pages\/government-affairs\/talking-points<\/a><\/p>\n<ul>\n<li>Roughly 1 million home brewers &amp; wine makers in US<\/li>\n<li>37K members of American Hombrewers Association<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Michigan Brewing<br \/>\n<a href=\"http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/breweries-per-capita\" target=\"_blank\" rel=\"noopener\">http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/breweries-per-capita<\/a><\/p>\n<ul>\n<li>Rank 13 for Capita per Brewery 2012\n<ul>\n<li>122 total breweries (5<sup>th<\/sup> most in US)<\/li>\n<li>1 brewery for every 81,013 people (based on 2010 Census) (best is Vermont which has 1 for every 24,067 &amp; California has the most breweries at 325)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.grbj.com\/articles\/76449-craft-beer-industry-grows-by-20-percent-tops-off-states-economy\" target=\"_blank\" rel=\"noopener\">http:\/\/www.grbj.com\/articles\/76449-craft-beer-industry-grows-by-20-percent-tops-off-states-economy<\/a><\/p>\n<ul>\n<li>MI craft beer industry grew by 20% in 2012\n<ul>\n<li>Added 17 breweries in 2012\n<ul>\n<li>National industry growth rate is at 12%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>7.2 Sq Mi report<\/p>\n<ul>\n<li>MI per capita income: $25,136<\/li>\n<li><\/li>\n<\/ul>\n<p>Detroit Metro<\/p>\n<p><a href=\"http:\/\/www.michigan.org\/breweries\/map\/#&amp;&amp;ips=B128&amp;rpp=48&amp;dt=2013-07-01&amp;miles=50&amp;city=G2974&amp;dte=2013-07-08&amp;sort=&amp;page=0\" target=\"_blank\" rel=\"noopener\">http:\/\/www.michigan.org\/breweries\/map\/#&amp;&amp;ips=B128&amp;rpp=48&amp;dt=2013-07-01&amp;miles=50&amp;city=G2974&amp;dte=2013-07-08&amp;sort=&amp;page=0<\/a><\/p>\n<ul>\n<li>38 breweries in a 50 mile radius of Detroit (not including Canada)<\/li>\n<\/ul>\n<p>7.2 Sq Mi Report<\/p>\n<ul>\n<li>Wayne Co per capita income: $22,125<\/li>\n<li>SE MI per capita income: $27,169<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Detroit<\/p>\n<p><a href=\"http:\/\/www.michigan.org\/breweries\/map\/#&amp;&amp;ips=B128&amp;rpp=48&amp;dt=2013-07-01&amp;miles=50&amp;city=G2974&amp;dte=2013-07-08&amp;sort=&amp;page=0\" target=\"_blank\" rel=\"noopener\">http:\/\/www.michigan.org\/breweries\/map\/#&amp;&amp;ips=B128&amp;rpp=48&amp;dt=2013-07-01&amp;miles=50&amp;city=G2974&amp;dte=2013-07-08&amp;sort=&amp;page=0<\/a><\/p>\n<ul>\n<li>Detroit Beer Co.<\/li>\n<li>Motor City Brewing Works<\/li>\n<li>Traffic Jam &amp; Snug<\/li>\n<li>Atwater Brewery<\/li>\n<\/ul>\n<p>7.2 Sq Mi Report<\/p>\n<ul>\n<li>36,550 people in Greater Downtown (5,076 per Sq Mi)<\/li>\n<li>Average per capita income, $20,216 (Detroit as a whole $15,062)<\/li>\n<li>City lost 25% of population 2000-2010 (951K to 713K)\n<ul>\n<li>GDT lost 13% (42K to 36.5K)<\/li>\n<li>18-24 population actually increased by 5% from 2000-2010\n<ul>\n<li>25-43 only lost 1%<\/li>\n<li>Greater Diversity in greater downtown (pg 32)<\/li>\n<li>More than half of all job in GDT paid more than 40k<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Real Estate Dev<\/p>\n<p><a href=\"http:\/\/www.loopnet.com\/xNet\/MainSite\/Listing\/Search\/SearchResults.aspx#\/Sold\/c!AQABAgENzLKcKQsrRUBJ2cSS1ixFQAEAAHD0wlTAAQAAeMDBVMAVExDglqo7g8LTHTF-AF$DABj_AQJgIAQAACw$AA\" target=\"_blank\" rel=\"noopener\">http:\/\/www.loopnet.com\/xNet\/MainSite\/Listing\/Search\/SearchResults.aspx#\/Sold\/c!AQABAgENzLKcKQsrRUBJ2cSS1ixFQAEAAHD0wlTAAQAAeMDBVMAVExDglqo7g8LTHTF-AF$DABj_AQJgIAQAACw$AA<\/a><\/p>\n<p>1451 Gratiot Sold in Q4 of 2011<\/p>\n<p>$70-80K<\/p>\n<p>$5-$6\/Sq Ft<\/p>\n<p>7K Sq Ft<\/p>\n<p><a href=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/07\/Brood-Model-Street-View-Angle.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-large wp-image-328\" alt=\"Brood Model Street View Angle\" src=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/07\/Brood-Model-Street-View-Angle-1024x460.png\" width=\"584\" height=\"262\" \/><\/a><\/p>\n<p>Our space:<\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"128\">Assessment:<\/td>\n<td valign=\"top\">$12,243.00<\/td>\n<\/tr>\n<tr>\n<td width=\"128\">Last Sale Date:<\/td>\n<td valign=\"top\">02\/21\/2006<\/td>\n<\/tr>\n<tr>\n<td width=\"128\">Last Sale Price:<\/td>\n<td valign=\"top\">$75,000.00<\/td>\n<\/tr>\n<tr>\n<td width=\"128\">Owner:<\/td>\n<td valign=\"top\">DEEGAN, PATRICK<\/td>\n<\/tr>\n<tr>\n<td width=\"128\">SqFeet:<\/td>\n<td valign=\"top\">958.000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Liquor License Info<\/p>\n<p><a href=\"http:\/\/www.michigan.gov\/lara\/0,4601,7-154-35299_10570_16941-40899--,00.html#lic7\" target=\"_blank\" rel=\"noopener\">http:\/\/www.michigan.gov\/lara\/0,4601,7-154-35299_10570_16941-40899&#8211;,00.html#lic7<\/a><\/p>\n<p><b>Brewpub<\/b>, manufacturing and brewing not more than 5,000 barrels of beer per calendar year in Michigan and selling the beer produced for consumption on or off the licensed premises, $100.00 per year. A brewpub license must be held in conjunction with a class C, tavern, A hotel, or class B hotel license.<\/p>\n<p><b>Class C<\/b> selling beer, wine, mixed spirit drink and spirits for consumption on the premises only, $600.00 per year. If a Class C licensee sells beer, wine, mixed spirit drink, and spirits in more than 1 bar, a fee of $350.00 per year shall be paid for each additional bar.<\/p>\n<p>SWOT Analysis<\/p>\n<p>Strengths:<\/p>\n<ul>\n<li>Nothing like this in the city or region<\/li>\n<li>Home brewing is affordable<\/li>\n<li>Craft beer movement is increasing<\/li>\n<\/ul>\n<p>Weaknesses<\/p>\n<ul>\n<li>Overhead costs are expensive<\/li>\n<li>Not exactly sure how much space needed<\/li>\n<\/ul>\n<p>Opportunities<\/p>\n<ul>\n<li>Capitalize on an untapped market<\/li>\n<li>Create a maker movement without traditional making<\/li>\n<\/ul>\n<p>Threats<\/p>\n<ul>\n<li>Beer making could be inconsistent, which would turn people off<\/li>\n<li>Must make two trips<\/li>\n<li>Beer consumers may not want to take a risk<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>What are some of your evaluation methods?<\/p>\n<p>Predicted costs\u2014where from?<\/p>\n<p>How will you raise the fund?<\/p>\n<p>Have just bullets from the Articles<\/p>\n<p>&nbsp;<\/p>\n<p>Slides Order:<\/p>\n<ul>\n<li>the problem: for makers and for non-makers<\/li>\n<li>why? what is our mission?<\/li>\n<li>How does it apply to beer?<\/li>\n<li>What we&#8217;re going to do about it?\n<ul>\n<li>What is Brood: narrative and branding<\/li>\n<li>Who does it serve: target market and sample users<\/li>\n<li>How does it serve: programming, product, partnership and market reach\n<ul>\n<li>How does it sustain: overhead, operating costs, revenue streams and MVP\/profit margins<\/li>\n<li>How does it compete: what is the market like? Unique Selling point. SWOT analysis<\/li>\n<li>Process\n<ul>\n<li>Where do we need to be before we reach the ideal?<\/li>\n<li>Where do we need to be to reach that point?<\/li>\n<li>Where do we start?<\/li>\n<li>Overview and closing remarks<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>At the end, we presented:<\/p>\n<p><a href=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/07\/Presentation.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft  wp-image-327\" alt=\"Presentation\" src=\"http:\/\/challengedetroit.org\/isaacgilman\/files\/2013\/07\/Presentation.jpg\" width=\"819\" height=\"614\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Day 13 (7\/1) Reflections Again, another day of research and working on our presentation.\u00a0 At the end of the day we pitched our idea of Brood! United States Brewing: http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/facts Growth of craft beer increased by 15% per volume and 17% by dollar in 2012 compared to 13% and 15% in 2011 10.2 billion in [&hellip;]<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[162],"tags":[158,159,63,139,160,140,161,145,163,141],"class_list":["post-326","post","type-post","status-publish","format-standard","hentry","category-project-breaker","tag-makerbreaker","tag-design-thinking","tag-detroit","tag-education","tag-innovation","tag-livedetroit","tag-makers","tag-playdetroit","tag-project-breaker","tag-workdetroit"],"_links":{"self":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":0,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"wp:attachment":[{"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/challengedetroit.builtrare.com\/blog\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}